In the era of Globalization, the world is witnessing a revolution in spheres of technological advancements, growing business prospects and ever increasing human needs and desires. New business priorities are emerging and with it the requirement for sustainable growth and long term gains. As we venture into a brave new frontier, it becomes indispensable to shield the environment enveloping us from the impact of volatile forces of progression and expansion.
Paradoxically, as we talk of growth and evolution, the environment has taken to a major setback. The protective cocoon we once lived in has faced the severity of increasing human demands. Weakening of the Ozone layer, increase in the carbon dioxide content and global warming are just some of the major issues that we are facing today. The negative impact of Globalization has led to Environmental deprivation; humans themselves are subjected to impact of depleting natural resources. As the balance between environmental and business sustainability goes haywire, the survival of the human race itself is endangered.
Natural disasters like Tsunami, hurricanes, earthquakes etc. are on a frightening rise in the recent years. Heavy rainfall, climatic changes and rapid melting of glaciers are just a reflection of nature’s way to warn us of the exceeding harm that our environment is facing today. Scientists have identified a major problem of Ozone layer depletion which is posing a serious threat to life today. The increase in pollutants and CFCs in the environment owing to the growth of industries and human activities has led to the hole in the protective ozone layer which is widening speedily. Global Warming too is on a rise today. Increase in greenhouse gases and carbon in the atmosphere are the reasons attributed to the increase in Global warming issue and if not checked timely can even lead to the end of human race completely.
The dependence of human race on the environment is a precondition for the basic needs and survival. Natural Resources are the biggest banks to satisfy human needs. However, the need of the hour is to ensure optimum utilization of these resources to maintain the balance between growth, advancement and environmental sustainability. Though we are fast awakening up to this reality, we still have a long way to go. The concept of ‘Go Green’ is rapidly becoming an intrinsic part of all business initiatives. The focus is on integrating strategies that ensure optimum utilization of resources, minimum wastage and have a positive impact on the operations and the environment surrounding them.
Businesses have taken to a wide range of initiatives to ensure both business and environmental sustainability. Recycling of products and ensuring usage of non – toxic materials for processes is the new methodology adopted by the companies today. The case of “Coca – Cola” serves as an example in this case wherein the company focuses on water stewardship, sustainable packaging, energy management & climate protection. Another example that can be sited is of the UK based Green Investment Bank which is devoted exclusively to supporting renewable domestic energy. The major social responsibility of any industry is to ensure minimal harm or damage caused to environment by their products. Preserving nature somewhere requires “touching” nature and not leaving it untouched.
We have to understand the repercussions of our exhaustive needs and desires on the nature surrounding us. Business sustainability is not possible without efforts to maintain environmental sustainability. Initiatives have to be so framed as to ensure environmental management and grow in a manner that encompasses consideration of global, economic and environmental consideration. The nature we live in has to be preserved for the betterment of human race and for survival. Going Green may take some cost and effort although it should not be too burdensome nor demand personal hardships that effect life.